Pedal Motion Collective Street

Pedal Motion Collective Street

It happened on 06/12/2016 the Pedal Movement Public Street. The bicycle tour organized by Detran, which had the support of the Vila Velha City Hall, leaving from Prainha Park and arriving at the end of the Itaparica border. In the concentration of the tour were distributed kits of gifts with shirt, squeezer, and towel personalized, in addition, was provided a service of small maintenance in the bikes of the participants.

I was invited by Ativação Live Marketing (Live Activation MKT), responsible for Detran's brand activation at the event, to oversee the action. I took care of the production, assembly, and distribution of kits and casting; Selection of the promoter's team and operation of the bicycle maintenance stand.

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