Ativação Live Marketing

Ariel Morena
1 de out. de 2015
2 min de leitura

Activation is an event planning and marketing promotional company specializing in Live Marketing. The company serves diverse types of clients with diverse projects and demands, from online campaigns in social networks to actions that cause direct experience with the public in and out of the state, all with the same Activation standard and with the slogan "hand in hand", Adopted by everyone on the team.

I joined as a trainee in the Activation Production team in January 2015 and stayed until October 2015, when I passed the selective process of VEM events. I performed activities such as budgets, project execution, hiring and team management, approval of castings and production of actions in general.

Below I will cite some of the projects that I am proud to have put my hand to the mass by the Ativação.

Dacasa Lounge Show at the Botecão Party: In order to activate Dacasa's brand at the Botecão 2015 event, we built the Dacasa Show booth at the Botecão, which had the structure of an auditorium program, with various games and interaction with the public. The highlight of the event was the Show of Freshmen of Dacasa Show: a karaoke space that we made available to the audience of the event and was a great success before, during and especially after the shows. My main responsibility was in the budget, production, and management of gifts, among other demands with staff and productions.

http://www.folhavitoria.com.br/geral/blogs/midiaemercado/2015/07/15/cartoes-dacasa-agitam-o-botecao-2015-com-brincadeiras-e-acoes-interativas/

Still, in the wake of activations at shows, we did an action for Unesc at Arrocha Colatina 2015. We put a mechanical bull for the public to play, with good gifts.

Promotional Retail Marketing

One of the biggest demands we have is the retail actions for Claro, it's about 4 actions per weekend among other demands. Ate in the execution of them with hiring and management of a team, production, and logistics of material and reports.

– A.M –